United Utilities

The client

A FTSE 100 company, United Utilities Group PLC is the United Kingdom's largest listed water company, supplying seven million people in the North West of England with their drinking water.

The company has more than 5,000 employees, based across Cumbria, Lancashire, Greater Manchester, Merseyside and Cheshire.

The challenge

United Utilities asked Group Dane to help the organisation gain a better understanding of current mobile application technologies, with a focus on challanges and opportunities for employee enagagement.

What we did


Working closely with United Utilities, we provided mobile application and digital employee communications consultancy services, specifically factored for large organisations and the utilities sector.

We helped the organisation's Employee Communications Team to develop their understanding of mobile application technologies and establish appropriate project objectives.

Our mobile application specialists first developed a technology report, which considered a range of technologies, content management options and publishing routes.

With a sound understand of the business requirements, we then produced a comprehensive programme of recommendations, covering creative proposals, features identification, technical considerations, implementation plan, management strategy, analytics and KPIs, and promotion plan.

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