Soccer Manager

The client

Soccer Manager is a free to play football management video game, developed in Preston, England. Since its launch in 2006, it has become available in 39 languages and attracted more than 8 million users worldwide.

The challenge

Looking to gain significant competitive advantage by investing in a comprehensive usability improvement programme, Soccer Manger asked Group Dane to develop and present a plan for the Soccer Manger single player game.

What we did


Group Dane produced a comprehensive roadmap for success, focussing on several rounds of user testing and a user experience improvement strategy, which was both scalable and transferable to other elements of the Soccer Manager package.

Highlighting the key focus areas, we provided detailed guidance specifically applicable to desktop gaming genre and set out implementation plans for each of the methodologies.

To help gather and monitor user data, we tailored a comprehensive analytics toolkit, which would both collect and interpret the user data.

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